Rebrand Knutek

Knutek is a well widely used skincare product used by estheticians around the world. Knutek was founded by the late Jim Knutek, who brought new ideas to the skincare industry using all natural products and nano-based technology. Jim’s daughter, Norma continues to run the company and was looking to rebrand Knutek, keeping Jim and his legacy alive.


  • Collaboratively work with the clients Elevate Consulting and the team at Knutek, while keeping Jim’s legacy alive. Jim loved life, and will now live forever in LIV Skincare.

  • Renamed Knutek to LIV by Knutek, and LIV Skincare.

  • Design branding, color looks, and story (Jim’s Story) with as a revamped leader in the Estitician Skincare market.

  • Design Social Media Look

  • Photo, Video, Design of Brand Launch

  • Redesigned product labels.